SEO is considered as the most effective tool for a marketing company. In 2015, Google made some changes with Panda updates, Hummingbird, and Penguin. Hummingbird aims to give accurate search result, Panda encourages great content, and Penguin provides high-quality links. Every year, new SEO techniques, strategies and data processing methods are created. Here is an analysis of latest trends in SEO in London.
Mobile optimization plays a major role in modern SEO. According to the latest estimate, more than 3.2 billion people access internet on the planet. It corresponds to 44 percent of the world population. It is also estimated that more than 2 billion people use internet through their mobile devices.
You should update your website and blog with original contents frequently. It should be done at least once in a day or once in every hour. Badly written articles stuffed with keywords were the trends in yester years. But, if you want to be at the top of the search engine, you must write high-quality contents within a short period of time. If you increase the number of useful contents, you can attract more low-pass traffic and convert more experienced users who want to get more product reviews. Therefore, video streams, live webcasts, infographics, etc have major role in modern SEO. AV Solutions Central is an SEO Agency based in London UK which offers great SEO solutions for businesses. For more information on their services click on this link: http://avsolutionscentral.co.uk/seo-agency-london/
Use of Long Tail Keywords
Use of long tail keywords has more significance than the use of short keywords. It is very easy to rank long tail keywords. They can also bring more traffic compared to short keywords. Latest estimate reveals that more than 70 percent of all Google searches tend to be with long keywords.
Set up Canonical URLs
If you set up canonical URLs, search engine can differentiate an original web page and duplicate one very easily. The canonical URL can specify which page is to be preferred when there is a conflict between web pages. If you can set up canonical URLs for all your contents, it will strengthen your website. Your website and blog will be more popular and relevant to search engines if you do so.
Social Media Integration
If you are doing SEO, you should not ignore the importance of social media sites such as Twitter, LinkedIn, Facebook, etc. You must integrate these social media sites into very fabric of your site. Many people find content posted to your site or blog through social media sites.
Significance of Local SEO
Customer is more important in every business. So, local SEO has become more significant in 2016. The number of companies who seek attention on internet is increasing rapidly. Therefore, local SEO is also becoming the best way to find potential customers.
Voice search is becoming more popular in 2016. A vast majority of people support it because it is free from hassles. People do not like to search by typing on small buttons when they are on the move. So, they are more interested to ask Google, Cortana, Siri to find what they are looking for. As a result, the working pattern of search is also changing rapidly. Google and other search engines started using structured data, which is becoming more important because major search engines try to answer questions by understanding the content they retrieve. So, it is always better to include structured data in your website or blog.
These are the biggest trends in SEO in London. You must run inbound marketing campaign if you want to attract more audience. You must keep up to date with the major changes within the world of online marketing. In such a way, you can select the best SEO strategy as per your needs.